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TikTok is introducing a fresh option that permits them to reduce the amount of AI-made content appearing in their feeds. This initiative comes as the platform disclosed that it currently hosts in excess of 1 billion content made with AI.

Trial and Implementation

The new functionality is being tested over the next few weeks before a widespread release. This advancement aligns with a surge in AI content, spurred by emerging AI video creators.

AI Proliferation Online

Recent reports that nearly one in 10 of the most rapidly expanding channels on a popular video site exclusively feature content made by AI. A considerable share of this output is considered low-quality AI content, a label for substandard, bulk-generated content that is frequently nonsensical or dreamlike.

Based on user feedback that a lot of users like content produced via AI tools, including digital art to informative clips, and we intend to provide users the ability to increase or decrease of that, based on their own preferences,” commented a company executive.

Scale of AI Content

TikTok shared that there are presently over a billion videos on its app identified as AI-generated. Collectively, more than 100 m videos are submitted to the platform every day, making AI-generated material a minor part of its complete catalog.

User Control Features

Users will be in a position to decrease or raise the amount of AI content they view by opening the “manage topic” option in the platform and picking AI-made media. Further subjects that can already be modified under the setting cover politics, style, cosmetics, and movement.

Content Labeling and Policies

The platform’s rules mandate creators to tag convincing artificially created content, and it forbids dangerous deepfakes of well-known individuals or crisis events. Any realistic AI-generated clip that is not labeled can be deleted under its user guidelines.

Additionally, the platform will henceforth add an AI-generated watermark to content produced via its proprietary AI systems, or identified by an industry-wide initiative for identifying content made by AI. This action is intended to help prevent users from seeking to bypass the tagging system.

AI Literacy Programs

The company is also launching a $2 million AI literacy fund for professionals and organizations to create learning resources about using AI responsibly. This initiative will support educational bodies dedicated to training coding and technology.

Moderation Strategy

TikTok has defended its content review process, following discussion over intentions to cut jobs for a large number of content moderators in the UK. It is set to reduce 439 jobs in its trust and safety department in London, with worker representatives and online safety experts raising concerns that people are being substituted by automated systems.

A trust and safety lead explained that people-led review would remain essential, but artificial intelligence can safeguard staff by removing the most distressing content before it has to be seen by staff. The platform reported a 76% decrease in disturbing and violent content handled by human moderators over the last 12 months due to intervention by its machine learning processes.

“We think that it’s essential to integrate people and machines to keep the platform safe,” the executive stated. “We’ll have humans as integral to the approach, but we additionally believe it’s very important to reduce exposure to harmful content as swiftly, which is why a lot of the machine support is proving valuable operate efficiently.”