Guitar Hero Celebrates 20 Years – The Plastic Guitar That Connected the Gap Between Rock Generations
Marking 20 years since Guitar Hero hit the market in North America, offering players everywhere the means to feel like a rock star. Figuratively speaking, though you'd be hard-pressed convincing someone who's mastered the epic four-minute guitar solo before a packed living-room audience.
Created by Harmonix, the game gave players a guitar-shaped controller to match coloured notes moving along the screen synchronized to a song. Each riff mimicked specific notes, producing the sensation of a genuine live show.
Harmonix had already experimented with rhythm games before partnering with RedOctane, later acquired by Activision during the mid-2000s. Together, they established the foundations for a surprising billion-dollar franchise which made a remarkable impact for many musicians included, introducing decades-old bands to millions of gaming enthusiasts.
A former executive, former COO of Harmonix, remembers the early financial challenges in securing the songs – despite the fact the first two games primarily featured cover versions.
“We rerecorded every song because the dollar figure was so high,” he says. “Even with the publishing rights alone, it was extremely difficult. We couldn’t get acts such as the Who – RedOctane had virtually no money, and we were fairly certain it would fail. But once Guitar Hero took off, album purchases and radio play increased, everyone wanted to be in.”
He continues: “Among the remarkable aspects was how many mothers and fathers reached out and thanked us for exposing their children to the music they loved. It evolved into a multigenerational thing.”
Timeless Music Finds Younger Fans
Irish group the Answer had their track in the 2008 release the popular installment. Guitarist the artist remembers how the series brought older hits back into vogue: “Guitar Hero offered a bigger, new demographic. Typically this had been considered outdated material, but then once it got featured on the title and teenagers discovered it, suddenly it was cool. That legitimised the genre, and got rid of the ‘dad rock’ label. It provided our catalog a new life.”
In 2008, the band's first record was still unreleased stateside, meaning Guitar Hero served as a primary platform of discovery for the band during their a North American tour supporting the rock giants. “Their crew had on the song during travel, and some of them recognized us thanks to the game,” Mahon says.
Major Band Spin-offs Enduring Influence
Music's heavyweight names quickly took advantage of the game's success, with Aerosmith, Metallica and Van Halen featuring in dedicated spin-off titles centered around their music collections and associated stories, imagery and legendary status. In the case of, Guitar Hero: Aerosmith, reportedly earned the group more money compared to their studio albums. It sold well over half a million copies upon release, and demand for their songs rose significantly during an era when the music business was already collapsing.
Guitar Hero continues to inspire quick-handed dedication among its fans. Recently, an online personality achieved an impressive attempt featuring the challenging track – a notoriously difficult power-metal song popularized through the game – using a fan-made version, a freeware game with similar gameplay but an array of personalization features. The song is challenging enough on expert mode, let alone played at double speed and without missing a single one of its near 4,000 notes. They stated it took months of practice to accomplish.
“Guitar Hero offers a, imaginary experience. Just as with other games, it doesn't imply you ought to use actual weapons and enlist,” says DragonForce guitarist the artist.
The band had already wrapped up a successful tour when their hit appeared in the third game, yet he explains it made them widely recognized. “I recall the record label calling to tell me that we were records were moving like crazy,” he says. “Popularity surged when we next toured, and we were playing right ahead of the headliners on the Mayhem festival.”
Indeed, the band's visibility from Guitar Hero proved so vast that it threatened to eclipsing everything else the band has done. Recently, the song was used in promotional material for Despicable Me 4. “In the past I felt differently, but I’ve made peace with it,” Li says. “Should you just listen to one DragonForce song, it’s totally cool – each person has their own path in music and I'm pleased we played a role in fans' experiences”.
Enduring Legacy of a Iconic Controller
The best promotion, be it for cars, apparel or games, extends beyond mere transactions – it evokes a desire. Did Guitar Hero harness this? “That’s exactly what our team aiming to achieve,” he confirms. “The excitement of being a music icon in the spotlight. From day one, the creators believed humans have a natural human desire to make music, and their goal was to use technology to allow people to participate”.
The majority installments came out in just a half-decade from 2005 to 2010, including spin-offs like the DJ version, complete with a spinning deck, and the band-focused game. After that, the publisher’s interest on peripherals died down, except for a short-lived revival in 2015.
Games such as Clone Hero and Fortnite Festival have maintained the community active, and there’s set to be a new product from the founders on the way. Recently formed developers has entered production on their first rhythm-based title. The initial creators are participating as special advisers. Are gamers prepared to welcome a new entry in the spirit of Guitar Hero?
“We thought those games might become like Madden allowing annual releases,” Dornbrook says. “With abundant new music it could remain evergreen, so I’ve always been hopeful. There’s no reason why it can’t persist for future fans.”